SEO

The work is mostly diagnosis

Almost every SEO engagement that goes badly does so for the same reason: someone started producing content before finding out why the existing pages were not ranking. So the first thing we do is establish what is actually wrong, and quite often it is not what the business assumed.

The usual findings are unglamorous. Pages competing with each other for the same term. Product pages with no unique text. Key pages not linked from anywhere. A staging site still indexed. A robots rule blocking a section nobody remembers adding. None of those are fixed by publishing more articles.

What the audit covers

• Crawling and indexing. What Google can reach, what it has actually stored, and what it is choosing to ignore.
• Speed. Core Web Vitals on mobile, measured on a connection like the one your customers use.
• Structure. One page per search intent, mapped deliberately, rather than five pages fighting over one keyword.
• On-page. Titles, descriptions, headings and content depth against what is currently ranking.
• Local signals. The Google Business Profile, categories, and consistency of your details across the web.
• Competitors. The two or three businesses ahead of you, and specifically what they have that you do not.

Arabic SEO is a separate discipline

This is where most agencies quietly do half a job. Arabic search behaviour is not English search behaviour translated. People phrase queries differently, use different words for the same product, and mix Arabic and Latin script in ways a keyword tool handles badly.

The same query in the two languages often has completely different competition, too. A term that is impossible in English may be wide open in Arabic, and it is common for the Arabic version of a site to be the easier win by a wide margin. Treating your keyword list as one set translated twice leaves that on the table.

What we report

Monthly, against queries and pages, not vanity totals. “Impressions up 40%” means nothing if the impressions are for terms nobody buys from. You get: which queries moved, which pages gained or lost, what we changed that month, and what we are doing next.

What we will not do

We will not guarantee a position. Rankings depend on competition and on Google’s systems, and anyone who guarantees a result is either targeting terms with no search volume or is not being straight with you.

We will not buy links. It works until it does not, and the recovery costs more than the gain.

And we will tell you when SEO is the wrong spend. If your site converts badly, more traffic mostly produces more people leaving. Occasionally the honest recommendation is to fix the site first and come back to search afterwards.