Graphic Design

Design that has a job

Most business design is judged on whether it looks expensive. We would rather it were judged on whether it works: whether an engineer can specify from the catalogue, whether the poster is readable from three metres, whether the product image survives being cropped square by a marketplace.

That means asking what the piece is for before opening anything. A catalogue that will be printed and left on a counter is a different object from a PDF sent to a procurement inbox, even when the content is identical.

Technical work most studios avoid

Panel layouts, single-line diagrams, VFD documentation and specification tables are ordinary work here. Most design studios decline them, which is why industrial suppliers so often end up with a catalogue that looks smart and that nobody can order from — the photography is beautiful and the part numbers are wrong or missing.

If you sell something with a specification, the specification is the sales tool. Making it legible, consistent and correct matters more than the cover.

Arabic layout is its own skill

Arabic is not Latin text flipped. The type is different, the spacing is different, and the places you can break a line are different. Justification behaves differently. Numbers stay left-to-right inside right-to-left text and get the direction wrong constantly in tools that were not built for it.

Text set by someone who does not read the language is obvious to everyone who does, in the same way badly set English is obvious to you. We set Arabic properly, in both print and screen work.

What you get at the end

Editable source files, handed over at the end of the project. Not held back as leverage, not “available on request”, not exported to a flattened PDF so you have to come back to us for a phone number change.

You also get print-ready artwork with correct bleed and colour profile, and a short note on which file is which — because the most common thing that goes wrong at a printer is the client sending the screen version.

Where this fits with the rest

Design rarely stands alone. Product photography feeds the store listings, the catalogue feeds the website, the social graphics come out of the same visual system. Because all of that is done in one place here, those pieces stay consistent without anybody having to coordinate three suppliers who have never spoken.